Who we are



Philip Sturrock gained his first degree from Trinity College , Oxford in Modern History and then completed the two year MBA course at the Manchester Business School winning a Silver Medal for the best dissertation in the North West of England.

He has been a publishing entrepreneur most of his life being CEO of Pitman Books, Routledge and Kegan Paul, Cassell and Continuum and Chairman of the last two companies. In 1994 he led the IPO of Cassell on the London Stock Exchange. During his executive publishing career he arranged almost thirty acquisitions or mergers. He lectures on publishing at Oxford Brookes University.

Having negotiated two joint ventures in the publishing sector with Chinese publishers, he maintains his keen interest in China through his Honorary Visiting Professorship at Beijing Normal University. He is non executive Chairman of the Board of Pancathay Consulting Ltd and, in this role, brings his valuable experience of Mergers & Acquisitions to bear on the work of PanCathay, for the benefit of its Chinese clients.

Apart from his role with PanCathay, he is also Member of Council and Chair of the Finance and General Purposes Committee of Institute of Education, University of London; Chair of a medieval charity; Chair of a housing association which has 6000 homes in eleven London Boroughs; Chair of Governors at a leading state grammar school and, at the invitation of the Secretary of State for Business, Innovation and Skills, a member of the Industrial Development Advisory Board.

Philip was awarded the MBE in the Queen’s Birthday Honours 2014 for his contribution to business, charity and the community in South East London.


MADELEINE STURROCK – Managing Director

Madeleine Sturrock founded PanCathay Consulting Ltd in 2003. She has been active in China business for more than 30 years and has lived and worked in China (in Beijing and in Sichuan). She is a frequent visitor to China and has taken more than 200 companies and business representatives over the past two decades. She makes regular visits to Beijing, Tianjin, Shanghai and Shandong.

Madeleine began studying Chinese in 1979 and was awarded a post graduate diploma in Chinese in 1982, after which she moved to China to teach English and complete her studies. She completed a one year certificate in contemporary Chinese literature at Beijing University in 1987, as part of a British Council Scholarship scheme. In 1995 she obtained a Diploma in Management Studies in the UK.

She was the senior staff member of the 48 Group from 1987 until 1990 and Deputy CEO of the UK’s China-Britain Business Council from 1991 until 2003.

She serves on several China committees in both the business and academic spheres. She is treasurer of the Universities China Committee in London (UCCL), a UK grant-making body for Chinese and western scholars. She is a member of the executive committee of the Great Britain China Centre, an organisation sponsored by the UK Foreign Office, which promotes understanding between Britain and China, and a committee member of the China Association, a body celebrated its 130th anniversary. She also founded the China Advisers Network: a UK-based organisation of consultancy and service providers which acts as a forum for discussion and debate on China. She is the authorised Business Consultant for Tianjin and Shandong by their local governments. Madeleine is also a frequent public speaker on China.

Madeleine was made the Freeman of the City of London in 2012.


Dr EUGENE CHANG – Associate Director

Eugene, a British-born Chinese, was educated at Christ Church Oxford, and obtained his Total Technology PhD at Aston University. After a stint with VSO in Nigeria as a science teacher, he started his engineering career at the British Hydromechanics Research Association, Cranfield and then went to China to work in 1983, firstly for a UN-sponsored Chinese research and training centre, and then for multinational companies. He stayed in the Far East for 22 years, before returning to the UK in 2005 for a couple of years, during which time he was a China Business Adviser for the China-Britain Business Council. He relocated to Beijing in 2008 and combines his professional business interests with local charity work in the healthcare sector.

Having worked for both Chinese organisations and European multi-nationals, Eugene has a unique understanding of the Chinese and Western mindsets specifically in a business context. He has managed teams in UK and China, and been involved in numerous sales, marketing, business development and investment activities over a wide range of industries.

Dr Chang has known Madeleine Sturrock since arriving in China in 1983, where they studied Chinese together. He became an Associate Director for PanCathay after returning to China in 2008. He works on PanCathay’s contracts in Beijing and the north of China. He is currently involved in providing business training on intercultural issues for Chinese and foreign staff newly recruited to work in companies in China, as well as for Chinese teams visiting the UK.


RAYMOND YANG – Associate Director

Raymond Yang, was born and educated in Shanghai, and obtained his Master’s Degree of Science from Shanghai Jiao Tong University. He started with a technical sales job at the UK based trading firm – Wogen Technology Ltd., where he worked with various UK manufacturers for bringing UK technologies and equipment to Chinese research institutes. He joined the China-Britain Business Council (then China-Britain Trade Group) in 1993, and had worked as the office manager and then the Chief Representative in Shanghai. Within the 9 years in the office, he was responsible for receiving regular trade missions from the UK to Shanghai and the surrounding regions, providing ground organisation of various promotional events for the UK businesses, and meeting with / briefing for visiting UK companies, and helped many UK companies in establishing either sales channels or business entities.

Since 2002 Raymond has run his own firm in Shanghai, distributing imported industrial products in China, and managing outsourcing & procurement projects for UK clients. He has known Madeleine Sturrock since 1993 and has helped PanCathay with its Shanghai-based projects since 2004. In 2009 he became an associate director of PanCathay.